Client - retail dealer
"At first I wanted to save money. But today I know that was the wrong approach. Thanks to increased sales with Air Creative I now have a better profit margin!"
Investments in ambiance are often classified as additional operating costs because of their effect in terms of accounting. It has never been easy to get a company’s controllers and number crunchers excited about expenditures on healthy air for breathing. On the revenue side, the effects of such an acquisition are barely detectable, or so goes the popular wisdom in their heads.
“Good air is neither tangible, audible nor visible,” they argue. We can nevertheless feel it! Being able to breathe deeply and properly means tangible quality in our daily routine. Numerous studies have shown again and again that a substantial cost-benefit ratio results if you only take the time to have a closer look. Marketing experts have long understood that customers and staff are more positive when the air they are breathing in is healthy and pleasant.
Our laboratory research clearly shows that every single negative impression will outweigh all positive impressions. A musty smell in the dressing room, for example, unfortunately has a greater impact on sales than all the positive impressions of a shop window or showroom taken together! Saving at the expense of the ambient air quality is therefore always a missed opportunity to increase revenue and customer loyalty.
