Life is Full of Emotions
Only 5% of what we think and experience is in our consciousness. 95% of all impulses are absorbed by the subconscious. That means the majority of emotions are controlled from these subconscious perceptions without us being consciously aware of it.
These findings are still the main focus for Air Creative today. From the start, the priority was to create an ambience in which people felt good. We have developed this vision further and looked at it in more depth. Today, alongside olfactory solutions, Air Creative also offers comprehensive multi-sensory concepts, which relate to our 5 most important senses.
Today, Air Creative is deemed a pioneer and market leader of olfactory neuromarketing due to its own studies and latest research findings. Furthermore, we now offer unique methods and concepts to orchestrate shopping experiences at the point of sale with all senses.