The Emotionalised World
Experiences and sensory shopping experiences are a well-known means of targeting customers in the over-the-counter trade.
The biggest challenge is to convey the emotional shopping experience equally well across all channels. That also means transferring external emotionalisation into the retail outlet in an authentic way. It often lacks sensory experiences.
Experience communication and brand promises are often closely linked to each other. It is becoming even more important to be as consistent as possible when developing the customer’s identification points and contact points with retailer brands.
Very often, customers are then left experiencing a scent that one will like and the other really doesn’t like!
We can help you get over the “hurdle” of positive emotionalisation.