Cars and technical products are bought by people with emotions!
Messenger substances (scents) and smells directly affect the limbic system (the olfactory brain) and are therefore directly linked to our behaviour. They determine our likes and dislikes. They can make us afraid or put us in a good mood. Technical products are also subject to this! We know that a customer (person) prefers to buy from people. Disturbances that come from technical products and their vapours can markedly reduce sales success.
Air refinement (elimination of disturbing smells and concentration of cleaned air with sales-promoting messenger substances) can counteract the situation and cannot be underestimated as a marketing tool - even in the technology sector. Even in tiny concentrations, fragrances have an impact on our subconscious and our behaviour. With the 3-level air refinement system from Air Creative, the air under the perception threshold is enriched with messenger substances. Latest objective studies from universities with the Air Creative systems have long since proved this!
Therefore, above all it is important to remove the fear of entering a room or shop, this in turn results in:
• Creating a pleasant ambience
• Supporting the shopping experience
• Increasing the willingness to buy and consume
• Customer loyalty through «Corporate Smell»
• Increased motivation of employees
• Promoting concentration and capacity levels as well as longer stays in the shop
• More of a willingness to chat
• Solving smoker/non-smoker problems
• Eliminating any kind of unpleasant smell.
• Promoting creativity
• Reducing error rate (e.g., cash register)
• Reducing staff sick days
• Higher levels of well-being and generosity both from customers and staff
